The most essential function of the link-building process is that it helps search engines to discover and rank business websites accurately on Google SERPs.
There are many ways to implement professional SEO in your business and your website as well. SEO is a huge avenue with so many stops and linked roads that you just need to do it right. Building backlinks is one of these SEO strategies that will help you go a long way ahead in the digital marketplace. The link-building approach is an off-page SEO where you can build as many links as possible to your website and rank higher on the search engine results page.
So what is this link-building approach?
The primary aim of implementing the link-building strategy is to acquire quality backlinks from other websites and put them on your website. This is a great and effective way to surpass competitors and earn digital exposure across all platforms. Website owners widely use this to earn credibility in the marketplace and increase the number and quality of inbound links to the website.
Here are a few simple steps or the process of link-building that you can follow-
- Look for opportunities where you can generate backlinks.
- Check the authenticity and website’s validity in the digital realm before placing the links.
- Devise effective, engaging, and impactful content for building backlinks.
- Submit the website’s URL to get high-quality and authoritative backlinks.
- Conduct a backlink audit to assess the quality of your backlinks (both new and old).
So in brief, link-building strategy fulfils this purpose-
Search engines while optimizing run various algorithms to check the relevance of the website and all its pages. Having quality links on the different websites or content of other websites that derive your website is relevant and valuable for the audience. Thus further helping your website secure a good rank on the search engine results pages (SERPs).
Let’s dive into the various ways your website can earn high-quality and authoritative backlinks.
8 Ways To Earn Quality Backlinks For Your Website
Link-building is a very complex and continuous process where you need to perform multiple SEO activities to generate backlinks for your website. A well-executed link-building strategy
contributes to the ranking of your website. There are various tricks and techniques that you can employ to execute a well-planned link-building strategy for your website in the digital realm.
Let’s dive into the various ways you can build quality backlinks in the following ways.
Broken Link Building
The broken link-building strategy is another prevalent practice adopted by various SEO service providers to generate backlinks for your websites. In this situation, what happens is that various websites are seen to have deleted or unresponsive links, which are popularly known as broken links.
We conclude that these links are broken when we usually see that these links-
- Cannot be accessed
- Have been deleted
- Have been moved
- Cannot be found anywhere
- Change in structure
- Has been renamed
Though this can occur for a variety of reasons and such broken links when clicked upon show as an error. In this situation, many SEO experts and webmasters hunt for the owners of those websites and request them to replace their broken links with their working ones. Therefore, this results in a win-win situation for both you and the guest website.
This is another effective and widely used approach for the webmaster to obtain new links from verified or authentic sources. Getting a link from a higher-ranking or high-quality website also puts you in the good books of the SEO rankings.
You can easily generate huge traffic surges and user engagement through those backlinks. Thus, enhancing and polishing your brand awareness with valuable content delivery to the mass. It benefits both parties as other website owners have a good working link and for your website, you have a good rank too.
Additionally, there are various tools or you can take assistance from SEO service providers to locate these websites with broken or dead links and convince them on your behalf to use this strategy of link-building effectively.
Guest blogging is a widely used link-building practice that helps you to get quality backlinks from verified sources. Guest blogging is nothing but when an external blogger (someone outside your company) writes about your product/service or business/brand that will be published on your site. The external blogger or the guest blogger usually writes content on topics they are interested in or proficient in.
Guest blogging generates quality backlinks for your web pages through high-quality, relevant, and accurate content. Through these links, you can attract more visitors and enhance your traffic inflow. This SEO practice for building links creates brand awareness in the digital realm and drives a new audience to your web pages.
Guest blogging also helps in broadening your business network in the industry. You can build credible and new relationships with your fellow bloggers to work on further projects.
At the end of the day, guest blogging is about generating links to showcase your business niche to a familiar audience. It is all about creating authentic and credible links across the digital realm to smoothen your ranking factor.
Enlisting On Classifieds
Classifieds show a great prospect for business websites to generate quality backlinks. You can easily submit your content with websites and get high-quality backlinks that will significantly push your rankings on the search engines.
These Classifieds can help your business online in the following ways-
- They have a large audience and a well-connected community network that will increase your business digital exposure. This will eventually lead to easy optimization and higher rankings on the search engine results pages.
- Classifieds are very familiar to work with. You can easily find the category that suits your industry type and then submit your content with a website there. It is largely adopted by IT professionals and big organizations to improve their brand awareness and credibility in the digital marketplace.
- The wide range of audiences across the globe who are connected with these web classifieds, creating great opportunities to generate huge traffic surges. This in time also enhances your organic rankings on the SERPs.
Forums & Communities
There are many communities where SEO experts, webmasters, and professionals are part of forums offering scope for businesses/brands to showcase their products/ services with quality websites. These forums are often underestimated and overlooked, but this approach is effective in generating quality backlinks.
Make sure that the links you submit in these forums are relevant, accurate, and working. If these links are promotional, advertisements, or spammy, Google may penalize your website and ranks may be pulled down.
You can also add links through comments on a blog post or article, feedback, etc. Though generating backlinks in the forums is easy, remember that effective backing will only polish your existing SEO rankings and enhance your website’s visibility.
There are no payments or fees associated with these forums. Without spending a dime, you can build strong relationships with other bloggers, webmasters, and SEO professionals as well as increase your business network exponentially.
Creating valuable, relevant, and high-quality content will help you attract and engage the audience instantly. Proper content with a unique perspective and distinctive voice will trigger interest in your website, and you can also generate high-quality backlinks from it. Usually, such high-quality contents include case studies, research articles, guidelines, informative articles, statistical pieces, market data, e-books, reviews, Quora answers, expert quotes, industry-related answers, and infographics.
Remember to not submit any spammy content to generate links. Select topics that may be relevant to the site you are submitting. Try to meet their target audience and always check that the content is plagiarism free. Always try to place the link at the top of the content or page. This will also promote your business as well as help you get a lot of traction online.
Add Interactive & Technical Tools To Your Website
Apart from creating high-quality content, you can also include engaging and interactive tools or elements in your website. You can showcase your website’s products and services and how you can help others through your expertise. Through these technical, interactive, and rich tools, you can easily gain more attention in the digital age. Adding interactive elements will only pour more value into your website and also make your business more credible. Moreover, it is a great digital exposure and also adds a competitive edge to your website. Hence, you can easily generate refined backlinks for your website.
Reviews & Comments
One of the quickest and shortest methods to generate quality backlinks is to add direct ‘do follow links’ to your website in the comments section of various platforms, blog posts, social media channels, and so on. This also helps in building credible relationships with other bloggers and creating your mark in forums and communities. This way is great to gain traffic inflow and user engagement as well.
Apart from general web directories, there are various company or business listing sites where you can submit your website in general and get backlinks. These general company directories are very effective and relevant websites that will add value and credibility to your website.
Various general business directories can help you with a quality backlink like Yelp, Yellow Pages, Bing Places, Foursquare, etc. These directories also benefit your site’s SEO and help your website to rank in the top place of the search engine results page. This link-building strategy is extremely helpful for local businesses and brands as they help you to rank better.
Pro Tip- Backlink Audit
Submitting your content or website to other platforms to earn backlinks is not where the job ends for you. It is very important that whatever backlinks you have generated by employing these various strategies should be checked for authenticity and quality. You can seek out help from SEO service providers in India to assess the quality of these backlinks. Assessing all these backlinks that you have earned should be filtered through a proper backlink audit. A backlink audit is important for all the new, as well as old backlinks, that are meeting the standards in terms of quality.
- Always prefer backlinks from popular pages or websites. They may land you more incoming links.
- Ensure that your backlinks are not tagged as advertisements, sponsors, or UGC (User-Generated Content).
- Avoid submitting web pages or URLs that have robot.txt tags in them.
- Always try to earn ‘do follow’ links.
- Before exiting, always check that the web page linked to your site already does not include too many external links.
- Add your URL with relevant anchor text
- Before submitting your website, always make sure that website is not on any blacklist
- Avoid submitting to link farms or sites that offer reciprocal links.
Effective and authoritative backlinks will go a long way for your rankings on Google and other search engines. Therefore, make a list of all the techniques and strategies you can implement for your link-building approach. This above checklist will be like a blueprint of how you proceed with your website and keep track of all the links.
Every backlink that is generated, is like a ‘vote’ for the credibility, authority, and value of your website in the digital age. In the long run, your updated link-building strategies will complement your overall SEO.