Currently, many professional makeup brands are providing high-quality and pigmented lipsticks to their valuable customers. In the meantime, many cheap brands also try to get a profit by selling copies of original lipsticks. Lips are one of the sensitive parts of the human body that need extreme care. However, these frauds not only damage customers’ lips but also destroy your brand’s reputation by selling on your name.
Thus, it has become crucial for lipstick brands to ensure brand loyalty. It is possible only with customized lipstick packaging as it is the only thing that encourages customers’ purchase decisions. Use recognizable and branded boxes for lipsticks that ensure brand originality. Keep the below points in mind while designing professional packaging for lipsticks:
Main Purpose of Custom Lipstick Packaging
Customers come across unlimited lipsticks of numerous shades in the market. Grabbing a customer’s attention can be easy but also challenging at the same time. If you design eye-catching but cheap quality packaging, the success of your business is not guaranteed. Therefore, many makeup brands use Custom Lipstick Boxes to package and market their products.
Custom packaging reduces customers’ efforts while they are searching for original products within a large market. The custom lipstick packaging is customizable per your brand’s needs in any color, style, shape, or size. Configure such boxes for lipsticks that frauds cannot copy. Custom boxes distinguish one lipstick brand from others with its unique colors and designs.
Use of Brand-Oriented Designs and Layouts
The worth of lipstick will never decrease as it is one of the most important parts of makeup. Therefore, cosmetic brands manufacture high-quality lipsticks for their customers. Keeping in mind the competition and fraud in the market, use brand-oriented packaging to secure your lipsticks. Use designs and layouts that will particularly represent your brand.
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The scammers selling copies of your lipsticks cannot copy your lipstick packaging if you use secret designs and patterns to style your custom lipstick boxes. Plus, you can embellish lipstick packaging per the desires of customers. The designs of your custom packaging make your lipsticks different and recognizable. Select whatever designs you like to print on lipstick packaging but don’t make it too complex for customers to understand.
Addition of Attractive Factors
Old makeup buyers recognize their favorite brand through its packaging and attractive factors to packaging magnetize new customers. While choosing custom lipstick packaging boxes ensures that they are hypnotizing enough to lure customers. The colors, fonts, and shapes of lipstick packaging boxes are basic factors. You can select one lipstick box for combo deals or you can pack each lipstick in different mini boxes. You can charm the packaging with fancy or minimalist designs. Furthermore, choose the colors that represent your brand’s personality.
For example, you have the freedom to choose any color, and CMYK/PMS color models will color the lipstick packaging accordingly. The fonts should also be unique, attractive, unique, and readable to ease customers. The scammers don’t care about all the details of packaging, but you need to. It will help customers identify whether the product they are going to buy is original or copied. Honestly, regular customers will recognize your brand even though the color of the lipstick packaging. Therefore, select a vibrant and deep color combination to stand out among rivals. Besides colors, some add-on options will make your lipstick packaging more unique. Such as:
- Window cuts help customers look at the original lipsticks through transparent PVC sheets.
- Gold or silver foiling upgrades the outlook of lipstick packaging by giving it a metallic luster.
- Coatings will give a glossy or satin finish to the packaging of lipsticks.
Give Brands Loyalty with High-Quality Materials
Lipsticks are elegant but sensitive makeup products that can break easily inside cheap packaging. One thing you must have noticed is that fraud brands deliver copies of lipsticks in cheap quality packaging boxes as their only motive is to earn greater profit while investing a few pennies. However, you have to maintain your brand’s originality with high-quality custom lipstick boxes of cardboard, Kraft, or bux board materials. These boxes will provide ideal protection and durability for your lipsticks, lip pencils, or lip liners.
The quality of packaging help customers to identify whether the brand is professional or irresponsible. The safe delivery of lipsticks from one place to another tells receivers that the brand they choose is a loyal and responsible one. You can use Custom Display Boxes to present your lipsticks in retail stores, marts, or malls. Lipstick display boxes contain inserts that hold multiple lipsticks at a time and maximize sales.
Maintain Promotion and Communication Side by Side
The customization options such as printing, embossing, debossing, and stamping will help maintain promotion and communication to attract ideal customers. The custom lipstick boxes containing the brand name, logo, and contact details assist customers in direct communication with a brand. You can emboss or deboss the brand logo to make it more prominent on lipstick packaging. It will promote your brand wherever the packaging goes as it contains brand details. Additionally, you can add details of your lipsticks as well. Complete info about lipstick usage, ingredients, precautions, possible side effects, and expiry dates will increase the satisfaction level of your customers. Add professional tags, labels, bar codes,s and stickers to spread brand awareness. Last but not least, don’t forget to print the links to your original sites that will lead customers toward your brand.